![]() ![]() They cater to our ever-dwindling attention span when it comes to receiving the most relevant information to us in the shortest time frame possible, and the search engine results pages reflect this. Put simply, their users are at the heart of everything they do, whether it be the introduction of mobile-first indexing brought around by the significant number of mobile searches taking place, to finding the most relevant websites for your query. ![]() Since its creation, Google has been constantly evolving through the creation of new and updated algorithms, working to provide the absolute best user experience possible. So, why is Google so popular in comparison to the alternative search engines available? In 2019, Google-owned property had a 94% share of all searches in the US. ![]() Since 1990 however, we have seen the birth, peak and demise of many search engines, and perhaps the most notable, the creation and constant evolution of Google. The very first “search engine” was the Archie Query Form, due to space limitations, this only displayed listings and not the contents of each website. At a basic level, they are described as identifying items in their “database” that correspond to keywords or characters specified by the user. A search engine is a programme created to serve users content relevant to their search intent and requirements. ![]()
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